SEO is known to insiders as a form of “inbound marketing,” a strategy that focuses on getting found by prospects, as opposed to simply broadcasting a message that finds prospects. This type of traffic establishes a much more valuable relationship than paid advertising does because people are so skeptical about advertisements nowadays – when they find your business on their own terms they are much more likely to become a customer.

93% of all online experiences begin with a search engine, 97% percent of consumers search online for LOCAL businesses, and the majority of web traffic is driven by the Big Three search engines. An optimized website combined with an ongoing SEO campaign is a proven, measurable investment that will help grow any type of business in the long-term.

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Pay-Per-Click (PPC) is a highly targeted advertising method that allows you to target people in the search engines based on what they are searching for. Why is it so great? From an advertiser’s perspective, you’re now getting your ads to appear near very relevant search results in those search engines. You are showing your ad to somebody that has searched for something very specifically related to the ad and the offer that you’re placing.

You have a very good idea that you’re showing your ad to the right person at the right time, which makes it very powerful. The other thing that makes it so powerful is that you only pay when somebody actually clicks on that ad, as opposed to other types of advertising, you’re paying to get your ad out there regardless of whether they click or not.

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Local SEO is a type of online marketing that places your website in front of the people who are most likely to be your customers–the people who live and work near your business location. It is the most cost effective way to land your business in organic search results and put you ahead of your competitors.

People on mobile devices spend 50% of their time using maps and search capabilities. Mobile searches as a percentage of total internet traffic are gaining every month. Small businesses that create and manage their local map listings have an excellent chance of being found by people on-the-go and with high intent to purchase.

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Social media marketing is one of the most important business trends of our lifetime, and presents amazing opportunities for you to get new customers and reactivate existing customers.

Social media has value beyond just sales. It’s great for promoting word of mouth, strengthening the ties you have with your customers, and adding value to your products and services. Granted, these things can be hard to measure, but that doesn’t mean they are any less important. Businesses that are using social media must have a plan, and consistently engage and interact with their customers on a daily basis in order to see a healthy return on investment.

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The large majority of people who will see your marketing messages on your website will not respond right away so capturing the information of the non-buyers is just as important as getting the buyers in the first place.

If you don’t capture the contact information of the 95% of website visitors who don’t buy, call or set up an appointment you are wasting a large part of your marketing efforts. Capturing at least their email address means once you generate these leads, you can then follow up and nurture them into customers at the point when they’re finally ready to buy. Email marketing software can automated this process entirely, so it essentially becomes hands-free.

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Make no mistake, the future is mobile. Morgan Stanley predicts that mobile browsing – i.e. surfing the web from your phone – will outpace desktop browsing within 2 years. Knowing this, a mobile-specific website is one of the most important marketing tools you can have, it’s all about making sure your website is findable and usable in the mobile context.

Searching on a phone is much tougher than searching on a computer, so you need to make it easy on your users. Traditional websites do NOT make it easy for mobile users to navigate, so they get frustrated and look elsewhere. Starting with a simple mobile website and then building a mobile marketing plan around it is a great way to gain new customers and increase customer loyalty by engaging with them wherever they are, not just when they are tethered to their computer.

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